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Category: Security Sales & Marketing

At Alert 360, we deliver excellence with over 45 years in the security and smart home industry. It’s time to partner with a program that is flexible, innovative and reliable. With best-in-class training and technology, Alert 360 is primed to take your business to the next level.

Want to Run Smarter? Increase Your Efficiency

As a small business owner, you can only do so much. You’re on a tight budget, there are customers to service and employees to pay. How do you make the most of your time and money to get the results you want? The key is increasing your efficiency. Getting better, more efficient results may take…
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Business Essentials: Managing Attrition

Attrition is a fact of life in the alarm business. But very few companies measure and manage attrition as a key metric in running their company day-to-day. ore than having a direct effect on the value of your business at the time of sale, your attrition rate can be an important indicator of critical issues…
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Is DIY in Your Business’ Future?

It seems everywhere you turn, another DIY alarm product or smart home offering is entering the market. At some point, you may be considering offering a similar service so that you can compete with that segment as well. One school of thought is if you can build a relationship with the entry-level DIY customer now,…
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New Players: Boon, Distraction, Threat?

One topic that keeps resurfacing in the alarm industry over the past few years is the influx of new entrants in the market. Technology behind the new, connected home – the integration of automation, video, and other systems with security – has both attracted and been driven by companies that a decade ago either weren’t…
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Is Plain Old Security Obsolete?

Some business owners spend the end of the year planning, and some prefer to start the year off making plans. But no matter when you take a look at the upcoming 12 months (and we think you can benefit from doing it more than once a year) – it’s important to ask some strategic questions.

Don’t Let a Lien Topple Your Business Value

Over the last few months we’ve been discussing how to build value in your alarm business, whether or not you have plans to sell. Among other things, we talked about Contracts, Reporting Habits, Client Communication, Employee Training and Documentation. Here we’ll be talking about an overlooked area that can crumble a deal if you are…
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Learn How To Build Great Reporting Habits

When a buyer is looking at your alarm business, most often their major goal is to gain market share or they see some financial synergy. Beyond the surface and first impressions, it’s the quality of reporting that tells the real story of the strength of a potential deal. The very nature of reporting, however, dictates…
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They Didn’t Steal Your Customers, You Lost Them

When we lose a customer to another company, the tendency is to blame the competitor for stealing the account.