Choosing Your Marketing Channels
With the plethora of marketing channels available to you today (over 120 at my last count) from loyalty programs to public relations stunts, it’s hard to decide which channel might work for you.
Your marketing plan is the blueprint you’ll use to keep a log of the activities you plan to implement (and the timing of those activities) in order to generate more leads and meet your business development goals.
In the alarm industry, the ultimate goal of your marketing strategy is twofold: to help you grow your customer base by attracting new accounts and to cement your relationships with your existing customers so that they not only become more likely to add on upgrades, but they will also serve as a source of referrals and leads for new customers.
Learn how you can begin nurturing your prospects in order to increase your sales.
A marketing mindset is one that recognizes that marketing is more than just a narrow set of responsibilities assigned to one person, and it’s more than just advertising.
Building a profitable alarm company means moving beyond the outdated view that marketing is a “nice to have but we can’t afford it” viewpoint.
Great employees are the biggest determining factor in whether or not a company can truly thrive, which is why developing a strong hiring process is crucial.