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Month: January 2015

At Alert 360, we deliver excellence with over 45 years in the security and smart home industry. It’s time to partner with a program that is flexible, innovative and reliable. With best-in-class training and technology, Alert 360 is primed to take your business to the next level.

Choosing Your Marketing Channels

With the plethora of marketing channels available to you today (over 120 at my last count) from loyalty programs to public relations stunts, it’s hard to decide which channel might work for you.

Developing Your Marketing Plan

Your marketing plan is the blueprint you’ll use to keep a log of the activities you plan to implement (and the timing of those activities) in order to generate more leads and meet your business development goals.

Developing Your Marketing Strategy

In the alarm industry, the ultimate goal of your marketing strategy is twofold: to help you grow your customer base by attracting new accounts and to cement your relationships with your existing customers so that they not only become more likely to add on upgrades, but they will also serve as a source of referrals and leads for new customers.

How to Nurture Your Prospects

Learn how you can begin nurturing your prospects in order to increase your sales.

Developing a Marketing Mindset

A marketing mindset is one that recognizes that marketing is more than just a narrow set of responsibilities assigned to one person, and it’s more than just advertising.

A Focused Marketing Effort Yields Measurable Results

Building a profitable alarm company means moving beyond the outdated view that marketing is a “nice to have but we can’t afford it” viewpoint.

It’s About People—Part 2

Employers make a serious investment in a new hire.

It’s About People—Part 1

Great employees are the biggest determining factor in whether or not a company can truly thrive, which is why developing a strong hiring process is crucial.