What Happens After the Acquisition is Done?
Before selling their accounts to Alarm Capital Alliance (ACA), many of the dealers we’ve partnered with have asked: “what happens after our acquisition is done?” They want to know that their customers will continue to receive the same excellent customer service. They want to ensure a smooth transition, one that causes the least disruption to their customers. At ACA, we understand your concerns. You’ve spent years, in some cases decades, selling and servicing accounts, and your brand, reputation, and ability to get referrals from your customers is at stake. We work with our dealers, throughout the acquisition and especially during post-closing, not only to make the transition as smooth as possible for both you and your customers, but also to respect the commitment you’ve made to your subscribers and to protect the value of your accounts. Even after the account sale has closed and the accounts have been transferred to ACA, our deal partners have the option to continue to provide service and maintenance to those customers, and to market additional equipment and services to those accounts under their own dealer brands. In fact, customers generally experience little, if any, change in their service levels. Post closing, yard signs and decals may remain the same. In addition, the dealer generally will send an ACA-provided, dealer-branded letter or paper bill insert advising customers that dealer has joined My Alarm Center Network– and advising that customers should continue to call the dealer for service, for billing questions, and for equipment and service upgrades. This process minimizes account loss and maximizes the amount of the holdback dealers can receive. Even if some accounts do cancel, dealers also have the opportunity to replace those accounts with new ones, enabling them to recoup even more of their holdback at the end of the designated holdback period. After the closing, dealers can continue to maintain and build their brand, including getting credit for new customer referrals from those alarm monitoring customers whose accounts they have sold to ACA. In many cases, and through our dealer program, ACA will continue to purchase new accounts, both referrals and those independently originated by the dealers. ACA is committed to helping our dealer partners realize the most value from their account sales. Don’t just take our word for it, though. Glenn Barham sold his entire company, Alarm Monitoring Service of Atlanta (AMSA) to ACA in 2012. Glenn has more than three decades of experience in the alarm industry, 17 of which he spent owning, operating and growing AMSA from three employees to more than 20. Glenn built and ran his company with the mission to provide the best service and the best value to his customers, and he wanted to sell to a buyer that would maintain AMSA’s commitment to its customers. “Over 17 years, we built this fantastic brand and regularly won awards for customer service,” wrote Glenn in an article for Security Dealer & Integrator magazine. “It was very important to me to sell to a buyer that would treat my customers the way that we always had, and that would maintain our culture of professionalism and excellent customer service. I experienced a huge sense of relief when I found a buyer that was committed to doing just that.” Click here to read more testimonials from dealers we have worked with. Additionally, click here to access the Portfolio Valuation Calculator to see what your own transaction may look like. When you are ready to investigate the possibility of selling all or part of your accounts portfolio, it would be our privilege to talk with you.