They Didn’t Steal Your Customers, You Lost Them
When we lose a customer to another company, the tendency is to blame the competitor for stealing the account.
When we lose a customer to another company, the tendency is to blame the competitor for stealing the account.
At some point during the lifecycle of your business, you may decide you want (or need) to sell some of your accounts—or even your whole business.
In a previous article, we discussed three key strategies to help you once your business has passed through both the “start-up” and “growth” phases and you now seek sustainability. It bears repeating that each phase in a business life-cycle requires a different kind of mindset. Employing that new mindset, one that is more forward-looking, is as essential as implementing specific strategies.
You may or may not have seen or heard of the movie titled “Failure to Launch,” but the title is a great reminder that most of our regrets don’t come from overtly “jumping into a river without a paddle” type mistakes.
Time, money, and numerous company resources are spent on generating new customers.
Here are our tips for you to make the most out of ISC West this year!
Attrition is a key metric in the security industry.
Attrition is one of the most misunderstood concepts in the alarm industry.
Customers cancel for many different reasons but some, like moves or financial issues, you may not have control over. Are you doing everything you can to be sure your customers are not going to competitors? Here are six steps to combating competitor-driven cancellations. Know your market. Information is the key to combating competitor-driven cancellations. You…
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Homeowners see buying a security system as an important investment and a long-term commitment.