SD&I Reports on New Whitepaper By Alarm Capital Alliance
Attrition is one of the most misunderstood concepts in the alarm industry.
Attrition is one of the most misunderstood concepts in the alarm industry.
One of the biggest reasons customers say they’ve cancelled their contract is because “they don’t use their system anymore.”
Customers cancel for many different reasons but some, like moves or financial issues, you may not have control over. Are you doing everything you can to be sure your customers are not going to competitors? Here are six steps to combating competitor-driven cancellations. Know your market. Information is the key to combating competitor-driven cancellations. You…
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Homeowners see buying a security system as an important investment and a long-term commitment.
Not all customers are the same, or have the same risk of cancellation.
It’s a fact: keeping your existing customers costs your company less than getting new ones to replace ones that cancel; and the longer you keep a customer, the more profitable the relationship becomes.
Attrition might be a fact of life, but that doesn’t mean you should ignore it. Here are a few strategies that can help reduce your attrition.
Do you know the difference between gross and net attrition rates?
Does your attrition rate meet industry standards?
Do you know why that customer just cancelled? How about the one before?