The alarm industry is highly competitive. In order to succeed, make sure your sales team is equipped and trained to handle the everyday challenges they will face. The better trained your sales team is, the more profitable your alarm business will be.
Poor “cash flow” is a big reason why more than half of small businesses don’t survive. This is particularly true in the alarm business, where the monthly recurring revenue model can complicate matters.
With Q1 2015 in the books, it’s time to evaluate how you did and what changes you need to make in order to have a successful 2015.
In the alarm industry, the ultimate goal of your marketing strategy is twofold: to help you grow your customer base by attracting new accounts and to cement your relationships with your existing customers so that they not only become more likely to add on upgrades, but they will also serve as a source of referrals and leads for new customers.
Change is the one thing we can always count on.
