A Focused Marketing Effort Yields Measurable Results
Building a profitable alarm company means moving beyond the outdated view that marketing is a “nice to have but we can’t afford it” viewpoint.
Building a profitable alarm company means moving beyond the outdated view that marketing is a “nice to have but we can’t afford it” viewpoint.
Change is the one thing we can always count on.
Becoming more efficient is the goal of any forward-thinking, well-run business.
Attrition is a key metric in the security industry.
The “cooling off rule” is a term referring to a law regarding newly-entered contracts that allows both sides of the party a period of time (after a contract has been signed) to release themselves from any obligations to that contract without penalty.
Tracking and managing your costs associated with generating new customers is critical to building a profitable alarm company.
Adding new RMR is critical, but you want to do it in a cost effective way. Learn how to calculate your creation costs.
With an increasingly competitive security industry, it has never been more important for you and your security company to think strategically about developing and growing your alarm business.
Convenient home automation, where a network is set up to control the functions of an entire property from a smart phone/tablet, is no longer relegated to the “Bill Gates” of the world.
Consumers today are inundated with information and bombarded with marketing which makes it very difficult to make a lasting impression.